He āhua tō ia tangata.

Kia ora, I'm Rickie-Lee, founder of Āhua.

Āhua wasn't created in a boardroom.

It was built right here in my home through lived experience, late nights and a belief that every wāhine deserves to feel supported, comfortable and confident.

Our name, Āhua, means shape, form and appearance.

Every parcel we pack and every decision we make is guided by one purpose:

Helping people feel confident in their own āhua.

Ngā Whainga Matua

What Āhua stands for

  • We believe every body deserves support.
  • We believe confidence has no size.
  • We believe shapewear should never make you feel ashamed of your body.
  • We believe movement, recovery and confidence belong to everyone.
  • We believe your āhua is already enough.

He aha i hangaia ai a Āhua

Āhua didn't begin as a business idea.


It began with me learning to love the body I already had.

If you'd like to know the full story—the highs, the setbacks and everything that shaped Āhua—I invite you to read it.

 Read the full founder story →

Kia kaha. Kia māia. Kia Āhua.

Be strong. Be confident. Be unapologetically you.

Whether you're beginning your confidence journey, recovering after birth, training for your next goal, or simply wanting to feel more like yourself...

We're honoured to walk alongside you on your journey.

 Shop Āhua →